EBA 2011 Independent Success Story of the Year: JRDN

Croucher has spent time in New York City, Los Angeles, Atlanta and various Canadian outposts writing and recording songs for his sophomore album. Since he's adopted the abbreviated stage name and surrounded himself with all new people since No Dress Code, Croucher in some ways sees his forthcoming LP as another debut effort. There's a noticeable difference in the sonics between the old and new material, and Croucher has also turned a page lyrically.

"On the first album, I talked about family and friends and my life," explains Croucher. "But on this one, I'm talking about the women in my life."

The hook-filled lead single "U Can Have It All" is garnering very positive reactions. The song's video has a surprising twist at the end that Croucher reveals was inspired by The Jackson 5's 1971 hit, "Sugar Daddy." “U Can Have It All” reached number 20 on the Canadian Hot 100 and the music video hit number 5 on the MuchMusic Countdown. JRDN’s second single “Like Magic” reached number 24 on the Canadian Hot 100 and the video climbed to the top of the MuchMusic Countdown chart.

Another new song that Croucher is particularly excited about is "High Definition," about which he says: "I think it defines me as an R&B guy. Every R&B guy has to have that one love song that really raises a woman on a pedestal, and I think this is it."

Croucher may not have soared as high as namesake Michael Jordan on the basketball court, but the sky's the limit as far as JRDN's music career is concerned. All signs indicate that he really can have it all and 2011 was just the beginning.

Congratulations JRDN! You are EBA’s Success Story of the Year!